WHO WE ARE

The history...

Fancy & Proper is a women-owned fashion apparel brand based in the USA, established in 2025. What began as a small passion project inspired by golf, tennis, and racing has grown into a lifestyle brand. In 2026, we launched our online store with our own collection of clothing, accessories, and sports gear, blending classic country club style with modern everyday wear.

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The mission...

To inspire confidence among women who embrace an active yet refined lifestyle through clothing and accessories that reflect self-respect, strength, and elegance, designed from the soul.

One brand. Every arena.

HOUSE OF BRANDS

Whether you're drawn to the fairway or the fast lane, explore the collections that make up the House of Fancy.
  • Logo for 'Fancy & Proper Golf' with crossed golf clubs on a white background

    Fancy&Proper Golf

    Elevated apparel and accessories inspired by the timeless traditions of the game.

  • Fancy&Proper Tennis

    Sophisticated performance pieces designed for the court and beyond.

  • Fem5hundred

    Built for women who lead, compete, create, and live with purpose in every arena.

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